In June 2009, Facebook introduced a "Usernames" feature, allowing users to choose a unique nickname used in the URL for their personal profile, for easier sharing.

On February 23, 2010, Facebook was granted a patent on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user

On September 14, 2011, Facebook added the ability for users to provide a "Subscribe" button on their page, which allows users to subscribe to public postings by the user without needing to add him or her as a friend.

On November 29, 2011, Facebook settled Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises.

In December 2012, Facebook announced that because of user confusion surrounding its function, the Subscribe button would be re-labeled as a "Follow" button.

On January 15, 2013, Facebook announced Facebook Graph Search, which provides users with a "precise answer", rather than a link to an answer by leveraging the data present on its site.

You Must Also Read: Details About Facebook And Mark Elliot Zuckerberg.History Of Facebook

On April 3, 2013, Facebook unveiled Facebook Home, a user-interface layer for Android devices offering greater integration with the site. 

In August 2013 High-Tech Bridge published a study showing that links included in Facebook messaging service messages were being accessed by Facebook.

In February 2014, Facebook expanded the options for a user's gender setting, adding a custom input field that allows users to choose from a wide range of gender identities. Users can also set which set of gender-specific pronouns should be used in reference to them throughout the site.

In May 2014, Facebook introduced a feature to allow users to ask for information not disclosed by other users on their profiles. If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.

In 2014, Facebook bought Oculus VR for $2.3 billion in stock and cash, which released its first consumer virtual reality headset in 2016. By September 2014, Facebook's market capitalization had risen to over $200 billion.

 On May 13, 2015, Facebook in association with major news portals launched a program "Instant Articles" to provide rich news experience. Instant articles provide users, access to articles on Facebook news feed without leaving the site.

Different Types Of Report Related To Facebook

 Daily active users (DAUs) – DAUs were 1.32 billion on average for June 2017, an increase of 17% year-over-year.

Monthly active users (MAUs) – MAUs were 2.01 billion as of June 30, 2017, an increase of 17% year-over-year.

 Mobile advertising revenue – Mobile advertising revenue represented approximately 87% of advertising revenue for the second quarter of 2017, up from approximately 84% of advertising revenue in the second quarter of 2016.

You Must Also Read: Complete History Of Development And Success Of Facebook

Capital expenditures – Capital expenditures for the second quarter of 2017 were $1.44 billion.

Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $35.45 billion at the end of the second quarter of 2017.
Headcount – Headcount was 20,658 as of June 30, 2017, an increase of 43% year-over-year.

Revenue Reports Of Facebook

Year     Revenue                                                    Growth
2004     $6999400000000000000                           —
2005     $7000900000000000000                       2150%
2006     $7001480000000000000                       433%
2007     $7002153000000000000                        219%
2008     $7002280000000000000                        83%
2009     $7002775000000000000                        177%
2010     $7003200000000000000                       158%
2011     $7003371100000000000                        86%
2012     $7003508900000000000                        37%
2013     $7003787200000000000                        55%
2014     $7004124660000000000                        58%
2015     $7004179280000000000                        44%

FACEBOOK, INC.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(In millions, except for per share amounts)
(Unaudited)


Three Months Ended 
June 30,

Six Months Ended 
June 30,

2017

2016(1)

2017

2016(1)
Revenue
$
9,321


$
6,436


$
17,353


$
11,818

Costs and expenses:







Cost of revenue
1,237


917


2,395


1,755

Research and development
1,919


1,471


3,753


2,814

Marketing and sales
1,124


901


2,181


1,728

General and administrative
640


413


1,295


778

  Total costs and expenses
4,920


3,702


9,624


7,075

Income from operations
4,401


2,734


7,729


4,743

Interest and other income, net
87


20


168


78

Income before provision for income taxes
4,488


2,754


7,897


4,821

Provision for income taxes
594


471


938


800

Net income
$
3,894


$
2,283


$
6,959


$
4,021

Less: Net income attributable to participating securities
4


7


10


13

Net income attributable to Class A and Class B common stockholders
$
3,890


$
2,276


$
6,949


$
4,008

Earnings per share attributable to Class A and Class B common stockholders:







Basic
$
1.34


$
0.80


$
2.40


$
1.41

Diluted
$
1.32


$
0.78


$
2.36


$
1.38

Weighted average shares used to compute earnings per share attributable to Class A and Class B common stockholders:







Basic
2,900


2,856


2,895


2,850

Diluted
2,951


2,921


2,950


2,912

Share-based compensation expense included in costs and expenses:







Cost of revenue
$
47


$
29


$
81


$
51

Research and development
787


631


1,457


1,217

Marketing and sales
120


95


216


177

General and administrative
78


62


145


118

  Total share-based compensation expense
$
1,032


$
817


$
1,899


$
1,563


 .............. Continue Reading ..............

 More information about Facebook ..........