Apple Inc. is an American multinational technology company headquartered in Cupertino, unveiled their three new iphones . Apple unveiled iphone 8 , Iphone 8 plus And Iphone X . With these three iphones Apple  also announced the Apple TV 4K and Apple Watch Series 3 .The Apple TV will bring a cinema experience to your home with its improved 4K graphics.
The new watch will be no bigger than its predecessor but for the first time has 4G built in - meaning you don't need to have your phone with you to make and receive phone calls. But the biggest focus of the evening was on the new iPhones. The iPhone 8 and 8 Plus are the standard incremental upgrade compared to the iPhone 7, but the iPhone X . Iphone X may be pronounced as iPhone ‘Ten’ . Iphone X is an all-new iPhone with a premium price tag.

The event takes place at Apple Park in Cupertino, California – specifically in a theatre built specifically for these launches and named after Apple’s founder Steve Jobs – the Steve Jobs Theater. Timothy Donald Cook , an American business executive, industrial engineer and developer and current Chief Executive Officer ( CEO )of Apple Inc. delivered speech in launching event .Cook said, "it was only fitting that Steve should open his theater."

"It's taken some time, but we can now reflect on him with joy, instead of sadness," Cook said. "Steve's vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him."It's a fitting tribute, as well: 2017 marks the 10-year anniversary of the iPhone. And the original iPhone unveiling, back in 2007, was arguably Jobs' single most iconic moment at the company he cofounded. Still, Jobs' legacy is about more than just the iPhone, Cook said.

"His greatest gift ... was not a singular product, but rather Apple itself,"

The iPhone 8 and iPhone 8 Plus will be going up for pre-orders on 15 September 2017, and will ship a week later on 22 September 2017. The iPhone 8 will cost £699 (64GB) or £849 (256GB), while the iPhone 8 Plus will cost more at £799 (64GB) and £949 (256GB).
Those interested in buying the iPhone 8 will have to wait a little longer, though, as the pre-orders for the iPhone X don’t start until 27 October 2017 .

The iPhone 8 price in India for the 64GB variant is Rs. 64,000, while the 256GB model costs Rs. 77,000. Similarly, the iPhone 8 Plus price in India has been set as Rs. 73,000 for the base 64GB storage variant, while the model with 256GB storage is Rs. 86,000. The iPhone 8 models' release date in India is September 29, as part of the second phase of release. As for the iPhone 8 price in the US, the 64GB and 256GB variants of the smaller model will be $699 and $849, respectively, and the iPhone 8 Plus will cost $799 and $949 for the 64GB and 256GB variants.