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To unveil their Co - Branded bundled phone bsnl tied up with homegrown phone device manufacturers Lava And Micromax . According to the top executive is currently being worked out together to launch bundled phone at price of Rs 2000 .They also planning to launch this phone in October at occasion of Deepawali ( a indian festival ) . So that users can celebrate and enjoy Deepawali with new phone . However, there is no specific mention of the device being 4G-capable. Reliance Jio on the other hand launched a feature phone that's able to use the 4G spectrum for basic media applications.
Shree Anupam Shrivastava , Chief Executive Officer ( C.E.O. ) of BSNL said that BSNL was moving towards a collaborative approach and added, “We are tying up with device makers such as Lava and Micromax to come up with own model of co-branded bundled feature phones with very aggressive voice packages.”
“Our strategy is away from procurement. We are trying to come up with our own bundled phone equipments and in about a month time, you will see co-branded feature phones with various manufactures will come,”